Zara Commits To Sustainable Fabrics By 2025
If like me you love ZARA but always feel guilty when you indulge in the occasional item from there because you have read enough about the dangers of fast fashion that you know you should do better, things may be looking up soon.
Last week ZARA announced that by 2025 all the cotton, linen and polyester used by the brand would be organic, sustainable or recycled by 2025. Perhaps, evenly more importantly is the brands commitment to the use of sustainable viscose, which accounts for 90% of the raw materials used by brands such as Zara Home, Pull & Bear and Bershka under Zara’s parent company Inditex, by 2023.
You may already see the occasion ‘join life’ tag on some of your Zara purchases that signifies that the garment of part of the ‘Join Life’ collection, which features apparel made from recycled wool, sustainable Tencel and organic cotton as well as being forest and animal friendly. Or, drop off points that allow customers (and employees) to drop off any user or unwanted clothing, footwear and accessories across more than 1,300 stores.
However this new announcement from Pablo Isla, CEO of Inditex, suggests that Zara are regarding sustainability within the fashion industry more seriously - even including the sam of making all Zara store eco-efficient by the end of 2019 to reduce carbon emissions and minimise waste. Isla stated, ‘we need to be a force for change, not only in the compact but in the whole sector. Sustainability is a never-ending task in which everyone here at Inditex is involved in and which we are successfully engaging all our suppliers’.
What are you thoughts on Zara’s commitment to sustainability and will such changes make you feel differently about buying from commercial brands? Let us know on instagram or in the comments section below.