Check Me Out On Delikate Rayne!
So, I am very excited to announce that as of this month I am officially an online contributor to Delikate Rayne's online blog! (Woohoo!).
This is very exciting for me because if I'm honest with you, as a blogger you always kind of wonder if any one out there is actually reading your blog. Of course bloggers don't solely write with the aim to develop a massive readership, most bloggers use their blogs as a platform to share their passions with family and friends initially before connecting with others who share similar experiences or values. That said, it is nice knowing that somewhere out there someone looks forward to reading about what you post and that on some level is influenced or begins to think more deeply about the issues or topics that you discuss.
This is why when Delikate Rayne (DR) reached out to me about being a contributor to their "Delikate Rayne Diary' segment after reading my blog and checking out my instagram, I was really excited!
To give you some background on the company Delikate Rayne is headed by two sisters, Meg and Komie Vora who believe that being sustainable clothing doesn't have to be boring or in their words "vanilla".
They wanted to design clothes in a way that is not only eco friendly but also fashionable. Whilst DR is grounded in sustainability (more notably, veganism), with their clothing being made from animal friendly fabrics and ensuring safe and fair working conditions for their workers, they also work hard to integrate on trend styles into their collections.
Sustainable brands have come a long way in making their products not only eco friendly but also desirable, you just have to go onto the Reformation or Free People website to see that, but some sustainable clothing looks just that, sustainable.
In the case of some sustainable clothing you don't instantly see items and think wow that's fashionable or whoa, I NEED that in my closet right now. As Meg, one half of the sister duo said when talking about vegan clothing, “you wouldn’t necessarily look at the clothes and think. ‘Hey that’s cool, I’m going to save up to buy that.’” You're more likely to buy it because you know that by doing so you're reducing your environmental foot print not because it's necessarily a item that you are dying to have.
For me that is what makes being a DR contributor even better because I agree with where DR is coming from. I think that if we really want sustainable fashion to make a mark we have to find ways to design and market the clothes/lifestyle in was that is desirable so that people fall in love with the item first with the sustainability aspect being an added bonus.
So, please be sure to check me out on the DR Diary page that I've linked here as it definitely is a different take on my blog, which I will still be posting on as regularly as I am now (it won't be abandoned, promise!!)