Five Major Trends Shaping Sustainable Fashion
Do you want to know where sustainable fashion is heading for the future? Well, according to a 2017 report by Accenture ‘The Future of Sustainable Fashion’ there were 5 key trends that shaped sustainable fashion in 2018!
The Power Of Nature
This is all about bringing out the value form natural resources and organic processes. It includes making clothes from anything ranging from citrus fruits to cow manure! May sound a bit ridiculous initially but some brands, like Crop A Porter, have been pursuing this. Having won H&M Global Change Award, Crop A Porter are changing the way that we see food waste using their Agraloop technology that transforms food crop waste into bio-fibre textiles.
2. Rent A Closet
One of the principles of sustainability has always been the circular economy, a system that creates no waste due to its ability to re-purpose all by-products. Rent a closet makes you rethink the need to own your own clothes and instead well, just rent them off someone else. Think back to how many times you have bought something just for a special occasion and then never worn it again, if we’re honest its probably in the deepest, darkest depths of your wardrobe now. Rent A Closet, through companies such as Higher Studio, give us a chance to give these clothes a new lease of life and make a little bit of cash on the side, not such a bad idea huh?
3. Long Live Fashion
An oldie but a goodie, the tried and tested method of shopping vintage. After all, classics never go out of style!
4. Innovative Recycling
A twist on traditional recycling, innovative recycling looks for values to recapture value form clothes that we would normally just throw away. Although the current market for recycling clothes remains pretty immature, that could all change as conscious fashion movements begin to grow and we become more conscious of the impact that our actions as consumers have. Ambercycle for example have developed microbes that break down polyester into its most basic substances which can then be sold to manufacturers that can use them to produce new textiles. This is currently in early stages but it gives an exciting new take on recycling!
5. Connected Clothes
Have you ever thought of the ways in technology may impact clothes? Sounds a but sci-fi I know but maybe we aren’t too far off. Connected clothes describe ‘smart’, digital clothes that enable life-tracking to enable us to trace the origin of the garments that we own, giving a whole new meaning to the ‘Who Made My Clothes’ campaign! Plus, with digital clothing we will be able to personalise our garments more than ever, making clothes an even more integrated part of our lifestyles. Company, Coded Couture by IvyRevel and Google , have developed a technology that enables you to create one of a kind designs based on your lifestyle.