Is Green Friday The New Black Friday
The big day is here! It’s Black Friday which means today all about sales, sales, sales.
In the lead up to Black Friday today many brands have announced that they are not taking part in Black Friday sales and instead are putting a twist on the day and embracing what is now known as Green Friday. This is an emerging movement that encourages consumers to move away from the overconsumption that Black Friday brings, I mean come on how many of those clothes are still going to have tags on them this time next year, and instead appreciate what we currently own.
If an item can be sold that cheaply and still make a profit what does that tell you about the item to begin with? Chances are slim that the people behind the garment were paid fairly or that fabrics were sourced in a way that impacts the environment as little as possible. One of the commonly presented barriers to sustainable fashion is the price tase associated with them. People may question why buy a jacket from Patagonia for over £200 when you can buy something in similar style from a fast fashion chain for under £100.
Whilst this may seem tempting, after all we all want to save some pennies, we have to ask ourselves the question what are we really paying for? We have to consider whether the low prices that we see attached to fast fashion clothing come at the consequence of people and planet.
If you do decide to shop during the sales ask yourself this question before you buy it:
Do I really need this item or am I just tempted by the price
If I buy this what can I exchange it with in my current wardrobe or home
These are two of the lessons that I am currently living by when it comes to buying new things and I can say that it is an approach that definitely helps you appreciate what is in your wardrobe a lot more.
For all of you Green Friday activists out there thank you for helping us celebrate the holidays in a different way! And for all your shoppers, please ensure that you shop responsibly!